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Season 1 · Winner Announced

MEET THE FIRST EVER

A National Singing Competition for Student Athletes

Bella Calvanese

Sacred Heart University · Lacrosse

$10,000 Grand Prize

The votes are in, chosen by fans from twenty finalists nationwide. Season 2 of NIL Star coming 2027

Meet Your NIL Star See the Post on Instagram
Season One Recap
Bella Calvanese is the first ever NIL Star.
  • A national social media competition to crown the inaugural NIL Star
  • Student athletes from schools across the country entered the first round on Instagram
  • The Top 20 finalists were selected and fans voted on their second round auditions
  • Bella, a junior on Sacred Heart University's lacrosse team, was crowned July 22nd and took home the $10,000 prize
TOP 20
July 7
VOTING
July 13 - 19
WINNER
July 22
GRAND PRIZE
$10,000
Meet Your NIL Star Read the Legal Notice to Contestants →
The People Behind It
Founding Five
The Athletes Building the Solution
Emily Cole
Emily
Cole
Chief Marketing
Officer
Duke University ·
Track & XC
First NCAA athlete to publish a book with NIL. A leading voice in NIL equity for female athletes.
700K+
Followers
Chloe Mitchell
Chloe
Mitchell
Chief Content
Officer
Aquinas College ·
Volleyball
First college athlete to monetize their NIL. Built one of the first NIL marketplaces.
4M+
Followers
Neal
Begovich
Financial
Oversight
Stanford ·
Duke Basketball
Used his NIL to earn a Duke/Fuqua MBA, then land a job in sports Venture Capital.
5K+
Followers
Will Levis
Will
Levis
Business
Development
Kentucky ·
Football
Signed first ever NIL deal between a student athlete and a Thoroughbred stallion.
500K+
Followers
Anthony Egbo
Anthony
Egbo
NIL
Compliance
Abilene Christian ·
Football
First WAC/AUC Athlete to do an NIL deal. Testified to Congress on the value and needs for NIL.
25K+
Followers
Athlete & Partner Network
Dr. Pepper DirecTV Grand Slam Collectibles War of Will (Claiborne Farm) Ale-8-One Paul Miller Ford NOBULL Hellmann's Mayonnaise Malone's Invesco QQQ H&R Block Cheribundi Family Dollar BeetElite Nuuly Dick's Sporting Goods Garmin Champs Sports Creator Institute Smart Cups Linktree Trick Play Sports Dr. Pepper DirecTV Grand Slam Collectibles War of Will (Claiborne Farm) Ale-8-One Paul Miller Ford NOBULL Hellmann's Mayonnaise Malone's Invesco QQQ H&R Block Cheribundi Family Dollar BeetElite Nuuly Dick's Sporting Goods Garmin Champs Sports Creator Institute Smart Cups Linktree Trick Play Sports
Total Impressions
0 M+

Partners create powerful engagement across multiple platforms.

Brand Partnerships
0 +

Our network creates meaningful narratives beyond sports performance.

NIL TV: Giving Athletes Ownership
of Their Narrative

NIL TV has built the infrastructure for athletes to create, collaborate, compete, and connect. driving real revenue for themselves and their partners.

01
Phase One
Collaboration Content
Cross campus, cross sport collaborations between athletes and colleges. Unique content that lives on NIL TV channels and builds athlete audiences from day one.
600+ Student Athletes
20+ Sports
Duke NIL Student Athletes
02
Phase Two
National Competitions
Submissions driven competitions like NIL Star, giving athletes a platform to compete, go viral, and earn real recognition beyond their sport.
NIL Star
100% Athlete Led
NIL TV Idol
National Competition
03
Phase Three
Original Content
Athlete powered original productions that build meaningful brand partnerships and generate real, recurring revenue for the creators behind them.
Brand Partnerships
Live on Twitch
Real Revenue
NIL TV Originals
NIL TV Originals
04
Phase Four
Our Own Platform
A fully owned NIL TV platform, giving athletes, brands, and fans a dedicated home for college sports storytelling and community.
Owned Media
Athletes + Brands + Fans
NIL TV Platform

Content Network​

Our Channels​

Highlighting athlete driven content we are building, starting with TrueBlueTV and expanding across campuses and sports.

Flagship Channel

Featured Channel

TrueBlueTV

Duke NIL student athlete driven content channel, bringing behind the scenes stories, training content, and lifestyle moments directly from student athletes.

Duke NIL Student Athletes

Watch Channel

Emily Cole Announced as CO-Founder & CMO

TrueBlueTV

Sit Without bending your knees challenge

TrueBlueTV · Women’s Lacrosse

Around the bases w/ Tyler Albright

TrueBlueTV · Baseball

Solve the brain teaser w/ men's lacrosse

TrueBlueTV · Men’s Lacrosse

More Channels Coming Soon

Expanding across campuses and sports. Partner with us to launch your school’s channel.

Partner with Us

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Watch NIL TV Live

Stream our live events on Twitch and YouTube, or
catch upcoming shows and past events on demand.

NIL TV Live
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Coming Soon
Live Events coming soon
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Coming Soon
Past event replays will appear here.

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Something Together

Whether you’re an athlete, a brand, a school, or someone who believes in the
future of NIL TV,  we want to hear from you.

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