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A National Singing Competition for Student Athletes

NIL TV: The first media network built exclusively for NIL content

$10,000 GRAND PRIZE
Plus a winner spotlight featured on all NIL TV platforms
Click To Enter

Submissions open NOW — June 30, 2026

What is NIL Star
NIL Star is the first singing competition exclusively for college athletes.
  • Open to all college student athletes nationwide, including graduating seniors
  • Compete from your Instagram & TikTok original songs, raps & parodies encouraged
  • Top 10 finalists win swag bags & advance to the second & final round mid July
  • Winner receives a $10,000 check
CONTEST
LIVE
POST BY
June 30
TOP 10
July 6
WINNER
July 22
Read the Legal Notice to Contestants →
The People Behind It
Founding Four
The Athletes Building the Solution
Emily Cole
Emily Cole
Chief Marketing Officer
Duke University · Track & XC
First NCAA athlete to publish a book with NIL. A leading voice in NIL equity for female athletes.
700K+ Followers
Chloe Mitchell
Chloe Mitchell
Chief Content Officer
Aquinas College · Volleyball
First college athlete to monetize their NIL. Built one of the first NIL marketplaces.
4M+ Followers
Neal Begovich
Financial Oversight
Standford · Duke Basketball
First college athlete to interview both Cooper Flagg and Kon Knueppel.
100K+ Followers
Will Levis
Will Levis
Business Development
Kentucky · Football
Signed first ever NIL deal between a student-athlete and a Thoroughbred stallion.
500K+ Followers
Athlete & Partner Network
Dr. Pepper DirecTV Grand Slam Collectibles War of Will (Claiborne Farm) Ale-8-One Paul Miller Ford NOBULL Hellmann's Mayonnaise Malone's Invesco QQQ H&R Block Cheribundi Family Dollar BeetElite Nuuly Dick's Sporting Goods Garmin Champs Sports Creator Institute Smart Cups Linktree Trick Play Sports Dr. Pepper DirecTV Grand Slam Collectibles War of Will (Claiborne Farm) Ale-8-One Paul Miller Ford NOBULL Hellmann's Mayonnaise Malone's Invesco QQQ H&R Block Cheribundi Family Dollar BeetElite Nuuly Dick's Sporting Goods Garmin Champs Sports Creator Institute Smart Cups Linktree Trick Play Sports
Total Impressions
0 M+

Partners create powerful engagement across multiple platforms.

Brand Partnerships
0 +

Our network creates meaningful narratives beyond sports performance.

NIL TV: Giving Athletes Ownership
of Their Narrative

NIL TV has built the infrastructure for athletes to create, collaborate, compete, and connect. driving real revenue for themselves and their partners.

01
Phase One
Collaboration Content
Cross campus, cross sport collaborations between athletes and colleges. Unique content that lives on NIL TV channels and builds athlete audiences from day one.
600+ Student Athletes
20+ Sports
Duke NIL Student Athletes
02
Phase Two
National Competitions
Submissions driven competitions like NIL Star, giving athletes a platform to compete, go viral, and earn real recognition beyond their sport.
NIL Star
100% Athlete Led
NIL TV Idol
National Competition
03
Phase Three
Original Content
Athlete powered original productions that build meaningful brand partnerships and generate real, recurring revenue for the creators behind them.
Brand Partnerships
Live on Twitch
Real Revenue
NIL TV Originals
NIL TV Originals
04
Phase Four
Our Own Platform
A fully owned NIL TV platform, giving athletes, brands, and fans a dedicated home for college sports storytelling and community.
Owned Media
Athletes + Brands + Fans
NIL TV Platform

Content Network​

Our Channels​

Highlighting athlete driven content we are building, starting with TrueBlueTV and expanding across campuses and sports.

Flagship Channel

Featured Channel

TrueBlueTV

Duke NIL student athlete driven content channel, bringing behind the scenes stories, training content, and lifestyle moments directly from student athletes.

Duke NIL Student Athletes

Watch Channel

Emily Cole Announced as CO-Founder & CMO

TrueBlueTV

Sit Without bending your knees challenge

TrueBlueTV · Women’s Lacrosse

Around the bases w/ Tyler Albright

TrueBlueTV · Baseball

Solve the brain teaser w/ men's lacrosse

TrueBlueTV · Men’s Lacrosse

More Channels Coming Soon

Expanding across campuses and sports. Partner with us to launch your school’s channel.

Partner with Us

Live & On Demand

Watch NIL TV Live

Stream our live events on Twitch and YouTube, or
catch upcoming shows and past events on demand.

NIL TV Live
● Offline
Coming Soon
Live Events coming soon
Watch on Twitch Watch on YouTube
Coming Soon
Past event replays will appear here.

Get In Touch

Let's Build

Something Together

Whether you’re an athlete, a brand, a school, or someone who believes in the
future of NIL TV,  we want to hear from you.

Contact

contact@niltv.com

Nil Star

star@niltv.com

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